Digital Marketing
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5 proven video formats that drive views & sales
In an increasingly saturated media environment, viewers are deluged with both short and long-form visual content every day. Simply churning out videos is no longer an effective marketing tool for companies; executives and creatives need to be deliberate in the kind of content they produce to stand out from their competitors. Here are five proven video formats which can ensure…
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5 video content ideas you can steal today
Struggling to come up with fresh, attention-grabbing video ideas? Here are 5 formats that consistently perform well, and you can start using them today! 1. I tried ___ for 7 days Have you ever come across those “7 Days at Home Workout Challenge – Insane Results” videos or “Going Vegan for 7 Days” vlogs? Trying something new for a week…
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How much do digital marketing jobs pay in Thailand?
Digital marketing jobs in Thailand offer a wide range of salaries depending on experience, role, and location. With the digital industry continuing to grow, understanding the pay of digital marketing in Thailand is essential for both professionals and employers to stay competitive in this evolving job market. Overview of digital marketing roles Salaries for digital marketing jobs in Thailand vary…
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How to choose the right CMS to meet business needs
A CMS is crucial to the management of your online presence, it is the software that enables the optimisation, management, and creation of your digital content. But how do you choose the ideal one that aligns with your business needs? This guide will explore the pivotal points to consider when selecting a CMS. From comprehending your business needs to critically…
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How to create an attractive landing page for your blog post
An enticing landing page can hold your viewer’s attention from the moment they land on your blog, providing a powerful digital tool for making that crucial first impression and determining the success of your blog post. The key to online content is not only found in the message you are delivering but also in the way you package it. A…
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How to gain your first 500 followers on instagram
Are you stepping into the Instagram domain with an exuberance to achieve your initial 500 followers achievement? Whether you are an emerging influencer, an entrepreneur running a small-scale venture, or simply a picture-sharing enthusiast, this advisory content paves the way for accruing a committed Instagram following. Indeed, deciphering the complex environment of Instagram may seem challenging, especially for new entrants.…
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How to use content marketing in an Omnichannel Strategy
In the dynamic and multifaceted field of marketing, achieving efficacy can often appear to hitting a constantly moving target. One approach that’s witnessing significant momentum is omnichannel marketing, a harmonious tactic that guarantees every encounter with customers embodies consistency in appearance, perception, and communication. The question then arises, how does one consolidate content marketing with this strategy? If employed proficiently,…
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The role of RACI model in managing digital marketing teams
A key tool in effective team management is the RACI model, a mechanism designed to delineate roles and responsibilities within a team, thereby boosting productivity and efficiency. From product managers to social media managers, each team member clearly understands their function. The RACI model guarantees tasks are distributed effectively, regardless of whether they involve playlist creation or data analysis. This…
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Is linkedin really a good source for lead generation
LinkedIn, the renowned platform for professional connections, holds significant magnitudes of potential for lead generation a possibility that’s been intriguing marketers over the recent past. Its algorithm, purposed to emphasise engaging, relevant content, offers a potentially fertile landscape for businesses seeking to broaden their exposure. However, traversing this realm may not be as simple as it first appears. The algorithm…
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How to use STP framework for effective marketing
Imagine a marketing tool that not only enhances your understanding of your customers but also empowers you to effectively reach and convincingly persuade them. Welcome to the realm of the STP framework, a potent device that allows you to segment your marketing analytics to create bespoke and compelling campaigns. The STP framework, an acronym for Segmentation, Targeting, and Positioning, consists…
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The benefits of using chatbots for lead generation
In today’s digitally-driven market, businesses are seeking methods to strengthen their lead generation strategies. Rising to the forefront of these innovative strategies is chatbot lead generation. These AI-powered communication tools are designed to direct prospective clients throughout the sales pipeline, establishing an effective, user-centric mechanism for garnering and nurturing leads. It is a progressive instrument, presenting numerous advantages. From economic…
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Tips to customise your advertising banners to get clicks
In the realm of digital marketing, clickthrough rate transcends buzzword status. It’s an essential metric that measures the efficacy of your display advertising. For those keen on elevating their CTR, this is the perfect resource. This article will focus on optimising your advertisements across diverse channels and audiences, wrapping up a novel perspective on innovative ad design. Considering the daily…
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Clever tips to upskill your tech career in Thailand
In the dynamic realm of technology, continuous learning goes beyond being optional – it becomes imperative. Keen on ascending the corporate hierarchies in Thailand’s tech sphere? You’d need to adapt to an ecosystem that often deems sustained loyalty as preferable to frequent job changes. This, however, should not dissuade you. There exist strategies to fortify your career trajectory, preventing it…
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How TikTok is overtaking Google as a search engine
With the continuous evolution of technology, change remains an integral part of our digital lives. A notable development in this realm is the rise of TikTok as a potential contender to Google in the search engine industry. Google, a pioneer for over twenty years, has consistently refined its algorithm, establishing itself as a synonym for speed, dependability, and flexibility. Yet,…
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How to choose a domain name for your blog
Initiating a blog and selecting an optimal domain name is one of the initial and paramount tasks you’ll encounter. It is far from being merely a location for your blog, but the introductory impression, the emblem, and the entity. This task might seem overwhelming, but rest assured, we’re here to assist you. This write-up will walk you through an uncomplicated,…
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What is lead generation and how to do it
Ever been left scratching your head over the term lead generation? Don’t worry, you’re not alone. This fancy business lingo pops up a lot and if it’s got you feeling like you missed a memo, no sweat. So, what’s a lead? Well, in simple terms, it could be anyone or even an entire company that’s shown some interest in what…
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Scientific approach to top trends in content marketing for 2024: An SEO-Optimised guide
In the fast-paced world of content marketing, it’s crucial to stay ahead of the curve. Trends come and go, but the cost of falling behind can be severe. So, what’s on the horizon for 2024? From the rise of AI in content creation to the growing demand for podcasts, we’re on the brink of some exciting developments. Some trends are…
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How to get started with a YouTube channel as beginner
Setting up your channel is way easier than you might think, with a treasure trove of resources just waiting to help you sail smoothly through the setup process. But here’s where the real fun begins: creating content that strikes a chord. It’s all about jumping in with both feet, making those first videos, and learning as you leap. Remember, every…
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How to optimise anchor text in 2024 for top google rankings
In the intricate dance of search engine optimisation (SEO), every element on your webpage plays a pivotal role in how your content ranks on search engines. One such element, often overlooked yet crucial, is anchor text. If you’re keen on elevating your site’s SEO performance, understanding and optimising anchor text is a step you can’t afford to skip. This guide…
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How long should your blog articles be for top SEO
Navigating the world of content creation, you’ve likely pondered over the optimal length for your blog articles. It’s a common query, especially when the goal is to enhance your SEO and captivate your audience. The truth is, there isn’t a one-size-fits-all answer, but understanding the nuances can significantly impact your blog’s performance. For starters, the ideal article length varies depending…
















