soft power

Bangkok News

Thailand flexes soft power with food and film frenzy

Thailand nominates traditional dress for UNESCO heritage status

Muay Thai coaches in Japan certified for soft power initiative

ISAAN SOUL PROUD: ISAANCF2025 returns to light up Khon Kaen

Thailand promotes Muay Thai as soft power in Europe and China

Thailand to boost tourism with ‘Thai Charm’ and must-visit cities

Taxing tunes: Music giant pitches cut to boost Thailand’s soft power

Lisa tops Thailand soft power poll, beating Moo Deng and Butter Bear

Kebaya recognised as UNESCO intangible cultural heritage

Dentiste X Lisa creates confident smiles and inspires fans nationwide

Thai and mighty: Thailand’s soft power shines in Shanghai

Bangkok aims to turn Chatuchak Market into soft power paradise

Thailand-Korea Soft Power Festival 2024 boosts cultural ties

Thailand and South Korea to boost cooperation in soft power

Thai tunes set for world domination with PUSH & PULL strategy

Thailand to boost exports with soft power in China and Hong Kong

Thailand seeks UNESCO recognition for Tom Yum Kung & Kebaya dress

Thailand poised for unprecedented surge in tourists

Thai PM launches Phenix to make Thailand global food hub

Ministry of Commerce turns local crafts into economic powerhouses

Groundbreaking Thai sci-fi flick ‘Uranus2324’ to release in July

Commerce Minister aims to boost Thai-Japan trade

Fashioning diplomacy: Thailand’s soft power exchange with France

Thai government’s Ofos project to create 20 million jobs from June

Brewing herbal revolution: Thai herbs poised to spice up global markets

Unveiling Thailand’s cultural heritage through mini-dramas